On March 21st, 2002 Universal Pictures, Imagine Entertainment and IMAX Corporation announced the successful launch of the IMAX^® Digital Re-mastering (DMR™) technology - the conversion of regular movies to the IMAX experience. See Press Release

This development is expected to induce significant growth in coming years.

Academy Award-winning Apollo 13 becomes the first 35mm live-action film ever to be digitally re-mastered using the DMR™ technology. Released June 30 1995, Apollo 13 grossed $353.5 million worldwide.